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Google I/O 2018 - The less newsworthy bits

Sundar Pichai at Google I/O 2018

Between the 8th and the 10th of May, the biggest annual event held by Google took place. It's the Google I/O 2018, and it's the time and place where Google discloses most of its new products and services for this year.

If you read anything about it at all, you surely read about the incredibile Google Duplex, but this is not what I would like to tell you about.

A lesser known, and understandably so, section of the event is dedicated to developers and technical managers. There's this video I would invite you to watch, despite it being for a technical audience, because I think it has a wealth of good ideas and gives you a peek into the future of eCommerce: Build e-commerce sites for the modern web with AMP, PWA, and more

It's a 35 minutes long talk about what the modern Web Platform can offer for eCommerce sites, and it touches upon some really cool technologies that I would like to share with you, because I think this stuff is going to change the entire eCommerce landscape in the next couple of years (and it is already happening!)

Here they are:

  1. AMP
  2. PWA
  3. Web Payment API
  4. Credentials API

Let's talk about AMP

The AMP Project by Google is something that is going to really matter for businesses of all sizes and shapes in the next years. Aside from the technology itself (which is impressive), adopting AMP in your eCommerce is important because:

  • Your customers will experience a faster site
  • Your store will rank higher in Google Search
  • You'll have a chance of being featured in Google's carousel of relevant results
  • You will achieve more traffic, higher conversions and better overall customer satisfaction

In this video, they showed how Merchology has seen a 39% increase in conversions after adopting AMP, while AliExpress registered a 31% increase.

Now, should you run to your developers and tell them to redo the entire site just to adopt AMP? Probably not. But is this a very promising opportunity for you, one you should definitely keep tabs on in the following months and years? I believe it is.

That's it for today, but I'll tell you about the other 3 entries in my personal list of take-aways from that video in the following days ;)

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