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Google I/O 2018 - The less newsworthy bits part 2

Poor performance = lost opportunity

As promised, I'll keep going through my take-aways from this really interesting video from this year's Google I/O: Build e-commerce sites for the modern web with AMP, PWA, and more

Here are the 4 take-aways I'd like to share with you:

  1. AMP
  2. PWA
  3. Web Payment API
  4. Credentials API

Yesterday I told you about why AMP is definitely something to keep on your radar, today I'll tell you about PWAs.

Progressive Web App is a fancy name to refer to a new type of apps that is now becoming possibile to build on the web. It's an umbrella term that encloses several new technologies and patterns, but in a few words it refers to apps that live on the web, but look, act and perform like native apps (meaning like Android and iOS apps).

Why is this relevant to you, though?

One word: entry barrier. Well, that was 2 words. Anyway, there's a lot to be said about PWAs and why they are going to revolutionize how the web it's built in the next 2 years, but here's what I think you should know.

A PWA is a web app that:

  • Doesn't require to be installed, which is a huge obstacle to acquiring new users
  • Can be shared through a simple link, which definitely plays a role in the discoverability of your app
  • Works offline, can be added to the homescreen and can work fullscreen, like regular apps
  • Can re-engage users through regular notifications

Each and everyone of these features has a huge impact on how a business can attract, retain and engage with new customers.

The keyword here is engagement.

Historically, the web has always had huge reach (we're talking 5 billions devices) but couldn't engage with users that much.

For native apps the opposite is true: it's very hard to reach new users, but the engagement is very high.

Now the web is ready to catch up with the engagement. Apps that live on the user's device, can work offline and send push notifications are destined to win the engagement war.

There's a lot more to be said about PWAs, but my intention is just to get you interested in these new developments. Just send me a message if you'd like to nerd out on these things ;)

My question for you is: are you planning to invest in your web presence this year?

That's it for today, but I'll tell you about the other 2 entries in my personal list of take-aways from that video in the following days ;)

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